
Every product needs promotion, so Nicolas Chartier promoted his movie by sending an email to the Oscar committee. That is not a big deal. As a good advertiser, he tried to attract people as do dealers and cell phones networks. And always each of them thinks his or her product is the best.
As the Oscars are trophies, it seems normal that Chartier tried his best to get most of them. Indeed, his film won best picture and five other prizes Sunday at the Academy Awards. That is a big deal.
Indeed, having them would impact his film revenue from theaters and make him one of the most achieved producers. That is the dream of every filmmaker and that is the reason they compete for Oscars. Otherwise, the Oscars would not exist. Chartier would not send an email either.
Could an email have impacted the academy members’ votes? Maybe, but the audience always appreciates the judges’ choices by going to theaters. With a big deal of takings or not, producers got the message. Their movie is a master-piece or a fiasco. In this last case, the big loser is the committee as it would not be credible anymore. Therefore, it should award a producer based on the quality of the product, not on friendship as the key point is how to highlight forever the Oscars but not be hurt by an email from a producer.
Ramata